Making architecture sing
Unveiling of Tiffany & Co.’s renovated Los Angeles flagship with an immersive takeover of Rodeo Drive that saw the new façade take center stage. With Gradient.
Role
Concept
Team
Production: Gradient
Creative Direction: Billy Burke
Strategy: Philippe Ostiguy
STORE FAÇADE AS BACKDROP (COURTESY OF GRADIENT)
3D MAPPING (COURTESY OF GRADIENT)
LIVE BAND (COURTESY OF GRADIENT)
SURPRISE PERFORMER ARIANA GRANDE (COURTESY OF GETTY)
RODEO DRIVE TAKEOVER (COURTESY OF GRADIENT AND CHEN SUSANA)
SCENES FROM RODEO DRIVE (COURTESY OF GRADIENT)
VIP GUESTS
