Staging American voices as diverse as America
Creation of a clear, punchy strategic and visual identity to set apart forty-year-old Second Stage Theater ahead of its expansion to Broadway. With 2x4.
Role
Research + analysis
Brand strategy
Team
Partner: Michael Rock
Strategy: Margot Weller, Philippe Ostiguy
Design: Liliana Palau, JiEun Rim, Min Choi
HELEN HAYES THEATER WITH NEW IDENTITY (COURTESY OF THE NEW YORK TIMES)
INAUGURAL BROADWAY PLAY “LOBBY HERO”
BRAND MATERIALS (COURTESY OF SECOND STAGE THEATER AND 2X4)
