Translating the Liberal Arts for Vietnam
Inaugural brand strategy, identity, and communications for a university proposing a new model for higher education in Vietnam ahead of and after its opening. With 2x4.
Role
Research + analysis
Brand strategy
Writing
Team
Partner: Michael Rock Strategy: Philippe Ostiguy, Beverly Liang Design: Donnie Luu, Marcus Holland Project: Brynn Komro, Julia Tompkins
UNIVERSITY CREST (COURTESY OF 2X4)
LOGO LOCKUP (COURTESY OF 2X4)
INAUGURAL FUNDRAISING MATERIALS (COURTESY OF 2X4)
IDENTITY ON CAMPUS (PHOTOS BY PHILIPPE)
INAUGURAL CLASS OF FULBRIGHT STUDENTS (COURTESY OF 2X4)