Bringing international allure to national pride
Conception and production of the social campaign for the opening of the National Museum of Qatar, with the participation of Jean Nouvel, Rem Koolhaas, Jeff Koons, Olafur Eliasson, and more. With 2x4.
Role
Content strategy
Calendar + rollout
Content production
Team
Partner: Michael Rock
Strategy: Philippe Ostiguy, Whitney Vargas
Design: Donnie Luu, Min Choi
Project: Nancy Hong
QATAR CREATES CAMPAIGN IDENTITY (COURTESY OF QM)
DIALOGUE WITH HE SHEIKHA AL-MAYASSA (COURTESY OF QM)
TOUR OF PUBLIC ARTWORK BY LIAM GILLICK AND RICHARD SERRA WITH GILLICK, TOM ECCLES AND JEAN-PAUL ENGELEN (COURTESY OF QM)
CONVERSATION WITH SONAM KAPOOR (COURTESY OF QM)
CONVERSATION WITH NATALIA VODIANOVA (COURTESY OF QM)
“ARCHITECTURE AS FACE OF A NATION” WITH REM KOOLHAAS, JEAN NOUVEL, JACQUES HERZOG, BEN VAN BERKEL, AND IBRAHIM JAIDAH (COURTESY OF QM) MORE
“THE ART OF ENGAGEMENT” WITH JEFF KOONS, OLAFUR ELIASSON, PHILIPPE PARRENO, MAJA HOFFMANN, GHADA AL KHATER, AND DOUG AITKEN (COURTESY OF QM)
"MUSEUMS OF MODERN ART—CURRENT TRENDS, EAST AND WEST" WITH MICHAEL GOVAN, ADAM WEINBERG, ABDELLAH KARROUM, MONICA NARULA, AND VASILI TSERETELI (COURTESY OF QM) MORE
“PUBLIC ART AND HERITAGE” WITH LIAM GILLICK, JEAN-MICHEL OTHONIEL, SHUDDHABRATA SENGUPTA, ABDULRAHMAN AL ISHAK, AND TOM ECCLES (COURTESY OF QM) MORE