Dreaming up the public face of a private collection
Identity development for Ruby City, a new contemporary art center in San Antonio created for the collection of the late Linda Pace, ahead of its opening. With 2x4.
Role
Research + analysis
Brand strategy
Brand architecture
Naming
Team
Partner: Michael Rock
Strategy: Margot Weller, Philippe Ostiguy
Design: Liliana Palau, JiEun Rim
FAÇADE OF RUBY CITY (COURTESY OF LOUIS SOULARD AND ADJAYE ASSOCIATES)
VISUAL IDENTITY (COURTESY OF RUBY CITY AND 2X4)
BRAND MATERIALS (COURTESY OF RUBY CITY AND 2X4)
