Running forward by looking back
Launch of the Cloudbust sneaker with a campaign evoking the heritage of Prada Sport through the lenses of up-and-coming international photographers. With 2x4.
Role
Concept
Namin
Team
Partner: Michael Rock
Strategy: Philippe Ostiguy, Natasha Stagg
Design: Donnie Luu, Min Choi
Project: Nancy Hong
"THE OPEN CITY" BY CHO GI SEOK (COURTESY OF PRADA AND CHO GI SEOK
"THE INTIMATE CITY" BY SOFIA MALAMUTE (COURTESY OF PRADA, 2X4 AND SOFIA MALAMUTE)
"THE CITY AFTER HOURS" BY ALEXEY KISELEV (COURTESY OF PRADA, 2X4 AND ALEXEY KISELEV)