Putting the story to work
Creation of a new, more narrative approach to visual, verbal, and spatial communications across all divisions for New York textile brand Chilewich. With 2x4.
Role
Research + analysis
Brand strategy
Team
Partner: Georgie Stout
Strategy: Philippe Ostiguy, Beverly Liang
Design: Donnie Luu, JiEun Rim, Christopher Kupski
COPYWRITING FOR CONTRACT AND CONSUMER DIVISIONS (COURTESY OF 2X4)
COLLATERAL WITH NEW IDENTITY (COURTESY OF 2X4)
SOCIAL NARRATIVE (COURTESY OF CHILEWICH)
NEW SHOWROOM DESIGN (COURTESY OF 2X4)