Rallying community to save a New York bodega
Grassroots initiative to help Momma Zee’s Food to Plez, a Black-owned bodega in Harlem and friend of AriZona, survive the fallout of the pandemic. With Exposure.
Role
Strategy
Team
Strategy: Philippe Ostiguy
Design: Nyomi Warren
Project + PR: Melissa Howard
SOCIAL CONTENT (COURTESY OF ARIZONA)
THE INITIATIVE FEATURED ON CBS (COURTESY OF CBS)